7 Days of Derwent

Christmas campaign focused on the Derwent Chromaflow pencil range. The mood should be fun, expressive and festive, and the campaign should demonstrate the key features of the range, and get audiences excited about the vibrance and versatility of the pencils.

Brief

A 7 day Instagram drawing challenge, offering an opportunity for the wider audience to engage and create. Over the course of one week, audiences were challenged to make one artwork per day, based on the corresponding prompt and using Derwent art materials. Every day we shared submitted artwork via stories, showcasing a range of styles and interpretations, and responded to comments. Though this was the first time we had created and managed a 7 day challenge, we were thrilled to see so many people participating and showing support for other artists, and throughout the week everyone remained positive and respectful in their discussions. 

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